Need Money? Follow The Formula

Investors are looking for one thing, money…  Ironically, you as the filmmaker are after that same thing – just a bit earlier in the cycle.  However, money to you serves only as the means to an end.  What you really want is to tell a story.  In order to do that, I advise that you follow the formula:
Originality + A-list + Marketability = Investment.  If any one of those three components are missing, your chances of raising equity investment is substantially lower.

• Originality – Do you tell a moving story with compelling characters?
• A-list – Doesn’t necessarily have to be A-list, but a proven moneymaker is a plus.
• Marketability – Will people want to see your film, why?