Comments on: Viral is a Stupid Word http://blog.sceneclips.com/film-marketing/viral-movie-marketing Let's Make Art! Sun, 21 Aug 2011 17:15:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Andy http://blog.sceneclips.com/film-marketing/viral-movie-marketing/comment-page-1#comment-151 Andy Sun, 21 Aug 2011 17:15:00 +0000 http://blog.sceneclips.com/?p=1132#comment-151 In theory... I agree. However, in practice, a targeted market campaign still has the hopes and designs to go "viral" either by word of mouth or by digital means. Word-of-mouth is at its truest form a viral marketing campaign.  During a release weekend word of mouth or viral sentiment of the film is what spreads the good or bad early reviews. Just because a term is being over used does not mean it should be a portion of your overall marketing strategy. In theory… I agree. However, in practice, a targeted market campaign still has the hopes and designs to go “viral” either by word of mouth or by digital means. Word-of-mouth is at its truest form a viral marketing campaign. 

During a release weekend word of mouth or viral sentiment of the film is what spreads the good or bad early reviews. Just because a term is being over used does not mean it should be a portion of your overall marketing strategy.

]]> By: Sheri Candler http://blog.sceneclips.com/film-marketing/viral-movie-marketing/comment-page-1#comment-138 Sheri Candler Tue, 18 Aug 2009 03:19:58 +0000 http://blog.sceneclips.com/?p=1132#comment-138 OMG thank you, thank you. Down with the term "viral marketing campaign." It is like saying you are making a cult film. Only your audience can make it cult.<br><br>BEFORE you make a film, know who your audience (target, and it isn't everyone!) is, how to reach them, and start gathering them all during the process. OMG thank you, thank you. Down with the term “viral marketing campaign.” It is like saying you are making a cult film. Only your audience can make it cult.

BEFORE you make a film, know who your audience (target, and it isn't everyone!) is, how to reach them, and start gathering them all during the process.

]]> By: Sheri Candler http://blog.sceneclips.com/film-marketing/viral-movie-marketing/comment-page-1#comment-135 Sheri Candler Mon, 17 Aug 2009 20:19:58 +0000 http://blog.sceneclips.com/?p=1132#comment-135 OMG thank you, thank you. Down with the term "viral marketing campaign." It is like saying you are making a cult film. Only your audience can make it cult.<br><br>BEFORE you make a film, know who your audience (target, and it isn't everyone!) is, how to reach them, and start gathering them all during the process. OMG thank you, thank you. Down with the term “viral marketing campaign.” It is like saying you are making a cult film. Only your audience can make it cult.

BEFORE you make a film, know who your audience (target, and it isn't everyone!) is, how to reach them, and start gathering them all during the process.

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