Who Is Your Market?

Debra Eckerling wrote a fabulous piece titled “Market as You Write” in the November/December issue of Script Magazine. In the article, Debra Eckerling advises screenwriters that what studios, producers, and agents are looking for is the crucial element of marketability.

“A screenwriter may have an intrinsically important, personal story to tell, but if there aren’t any commercial elements to it, he [or she] may as well be writing in a vacuum.”

Debra says the two essential aspects that screenwriters should focus on are knowing their market and creating a script that people want to make – know what interests them:

• Actors: complex characters who are both fascinating and interesting
• Directors: exciting worlds they can translate to the screen
• Producers: money & awards

These are essential to achieving your overall objective: crafing a script that gets sold.