Film Industry Articles You Should Read vol.3

The Twenty New Rules: What we all must try to do prior to shooting

Ted Hope lays out a very helpful to do list for filmmakers to take on prior to commencing principal photography.  The top 3 items include:

1. Recognize it is about audience aggregation: Collect 5000 fans prior to seeking financing. Act to gain 500 fans/month during prep, prod., post processes.
2. Determine how you will engage & collect audiences all throughout the process. Consider some portion to be crowd-funded — not so much for the money but for the engagement it will create.
3. Create enough additional content to keep your audience involved throughout the process and later to bridge them to your next work.

Predictions 2010: Media

CNBC’s Joolia Boorstin shares her insights on the movie industry’s top trends of 2010.  Here is what made the list:

1. Control over distribution will shift to consumers.
2. Social media will grow and be increasingly influential.
3. More content than ever will be produced, forcing media giants to distinguish themselves from unprofessional alternatives.

…Though I don’t believe these to be “predictions” (all have been occurring for the past 5 years), her thoughts on them merit reading.

Cinemark Could Be the Ticket

As the second largest U.S. theater owner, Cinemark provides a good barometer to measure the film industry’s health.  Cinemark recently beat on Q3 earnings and stated in their conference call that, “The fourth quarter box office is off to a good start, as patrons continue to enjoy the cinema as an exciting, low cost form of entertainment.”