Creativity and Logic Get Hitched

While it is critical to be mindful of the tangible metrics that films are measured by, it is equally important to assess the intangible.  Aspects like cultural and moral significance are not found on a film’s profit and loss statement, they are not displayed in The Hollywood Reporter and are not, for the most part, heavily factored in an investor’s decision.  However, they should be factored into yours.  Filmmakers are their own brands, and their work is an extension of themselves.  Though cultural and moral significance cannot be measured on the bottom line, they are a powerful reflection of your brand, measured by career longevity.  You cannot monetize the fact that because you did a certain film, you were able to get a star cast that resulted in a smashing box office success.  Creative logic is what enables you to leverage your brand to benefit your career.