Network Television’s Declining Health

How do the Networks address the rapid surge in consumption when advertising is not keeping up?  With a multitude of viewing options and increasing competition, the years when networks could rely on ad revenues from a broad reach to justify high production costs are now gone.  The ultimate solution will no doubt fundamentally change the current business model.  KCRW’s The Business had an interesting segment on last weeks program with Producer Neal Baer about “the end of an era”.  Neal Baer was one of the original writers and producers of ER and is currently an executive producer of Law & Order SVU – have a listen.

Neal Baer on The Business (13:05)