The Most Important People In The Business

“The most important people in the film business, by far, are the assistants.  Revere them.  Befriend them.  Treat them with unadulterated respect.  Know their names and make them your ally.“

These words were taken from a preview chapter of the upcoming book The Tactical Toobelt for Screenwriters by accomplished producer, author and speaker, Gary W. Goldstein.  The chapter entitled The Assistant… Your Most Valuable Asset, delivers a wealth of information about how to make yourself known in the industry.

Perform Due Diligence

• Know as much as you can about the person and company you are calling – research the assistant’s name, employer, films, clients, and interests

Empower The Assistant

• The assistant is the gatekeeper – approach them as if they are your objective
• Assistants are privy to shocking amounts of information – seek their opinion, assistance, answers, & knowledge
• Direct your screenplay to the assistant, not their boss

Communicate Effectively

• Assistants field over 100 calls a day – always ask if it is a good time to speak
• The ideal time to call an assistant is at or shortly after 1pm – stress levels are lower and engagement is higher when their boss is at lunch
• Volunteer to email the assistant your contact info – in exchange you will get theirs
• Be kind and respectful… make them smile

The Tactical Toolbelt For Screenwriters: How To Market & Grow Your Passion As A Career will be available digitally early next year.  Visit Gary’s website to download the full preview chapter: The Assistant… Your Most Valuable Asset.